Nantucket Island Massachusetts Directory of Real Estate Resources

Plum TV is a cable network that caters to Nantucket, Martha’s Vineyard, the Hamptons and Vail.

The average viewer earns $218,000 annually with a household asset of $2.5 million. Plum woos advertisers with its quality, not the quantity of the viewership.

This summer as many as 457,000 viewers will turn on Plum on any given night. Plum follows a “by the rich, for the rich” philosophy. It makes a lot of sense to introduce new listings and to discuss recent real estate news to this very targeted audience on Plum TV. The network’s founders, Tom Scott (of Nantucket Nectars “Juice Guys), Cary Woods and Chris Glowaki say Plum’s advertising model is a more effective means of reaching consumers in a TiVo era, where commercials no longer exist.

This summer Jonathan Tisch, chairman and CEO of Loews Hotels is appearing on “Open Exchange” on Long Island. It’s Wayne’s World for the superrich as highlighted in this “Newsweek Article, but Tisch likes the low visibility, the conversation is more intimate. Plum TV also features “No Place like home” Makeovers for the million dollar homes.