Nantucket Island Massachusetts Directory of Real Estate Resources

Plum TV is a cable network that caters to Nantucket, Martha’s Vineyard, the Hamptons and Vail.

The average viewer earns $218,000 annually with a household asset of $2.5 million. Plum woos advertisers with its quality, not the quantity of the viewership.

This summer as many as 457,000 viewers will turn on Plum on any given night. Plum follows a “by the rich, for the rich” philosophy. It makes a lot of sense to introduce new listings and to discuss recent real estate news to this very targeted audience on Plum TV. The network’s founders, Tom Scott (of Nantucket Nectars “Juice Guys), Cary Woods and Chris Glowaki say Plum’s advertising model is a more effective …

By Steve Almasy CNN Wednesday, June 29, 2005

(CNN) — In 1994, most people had to call the bank to check their balances. Or inquire in person, or wait for a paper statement to arrive in the mail. Baseball box scores were found in the newspaper. Weather forecasts came over the phone from the weather bureau, or on TV. Back then, most Americans still had to lick a stamp to send mail. Then along came an experimental browser called Mosaic, followed by an improved browser from Netscape. And if you had a computer, you discovered a new way to this cool, new thing called the World Wide Web. According to the Pew Internet & American Life Project, fewer than one …

By SARAH E. NEEDLEMAN
CAREERJOURNAL.COM
May 31, 2005; Page B1

In its short lifespan, blogging has largely been a freewheeling exercise in online self-expression. Now it is also becoming a corporate job.

A small but growing number of businesses are hiring people to write blogs, otherwise known as Web logs, or frequently updated online journals. Companies are looking for candidates who can write in a conversational style about timely topics that would appeal to customers, clients and potential recruits.

Last year, Christine Halvorson was hired as chief blogger at Stonyfield Farm Inc., a Londonderry, N.H., organic yogurt company owned by Groupe Danone. She applied for the job after responding to an ad posted at Monster.com. A former freelance writer and Web content editor, Ms. …

BY Dave Morgan | April 7, 2005

It’s hard to keep up with all the new developments in online advertising these days. We’ve just gotten the hang of selling and delivering Web-based advertising solutions, permission-based e-mail, search, and contextual ads. Together, these constitute over $10 billion in annual ad spending. Yet, the development community continues to deliver an ever-growing array of new interactive consumer channels and touch points.

Some recent developments aren’t surprising. Technologies such as addressable video ads, commercial SMS (define), and broadcast-quality streaming video are relatively straightforward and have been long anticipated. Others, such as blogs, podcasting (define), user-generated tagging, and RSS (define), were far less predictable, and their advertising applications are still much debated. Whether and how each …

Online search engine leader Google has unveiled a new feature that will enable its users to zoom in on homes and businesses using satellite images, an advance that may raise privacy concerns as well as intensify the competitive pressures on its rivals.

The satellite technology, which Google began offering late Monday at http://maps.google.com, is part of the package that the Mountain View-based company acquired when it bought digital map maker Keyhole Corp.

This marks the first time since the deal closed that Google has offered free access to Keyhole’s high-tech maps through its search engine. Users previously had to pay $29.95 to download a version of Keyhole’s basic software package.

A more traditional map will continue to be the first …

By Roberto Belo
BBC News website technology reporter

Web logs or blogs are everywhere, with at least an estimated five million on the web and that number is set to grow.

These online diaries come in many shapes and styles, ranging from people willing to sharing their views, pictures and links, to companies interested in another way of reaching their customers.

But this year the focus has been on blogs which cast a critical eye over news events, often writing about issues ignored by the big media or offering an eye-witness account of events.

Most blogs may have only a small readership, but communication experts say they have provided an avenue for people to have a say in the world …