How we market your house

maximum exposure through the best online and traditional marketing methods possible.

Internet:

Having your property for sale listing on a professional, easy to use website is crucial.  The JPFCO.com website is attractive, intuitive, reliable, fast, and user friendly.  Each property has a custom web page that includes an interactive slide show photo tour. Listings are also used as a "Featured Property" on our home page, giving maximum exposure to over 10,000 active prospects visiting our website every month. Properties for sale are also added to the island listing service and placed in the regional database.

Search Engines:

The JPFCO.com website is ranked at the top of all search engines for every keyword related to Nantucket real estate. See an example from Google to learn more.

In addition, we find particular keywords specific to a property that could bring in buyers.  For example, the Westmoor Club is an opportunistic keyword for one of our properties that abuts the club. Through our search optimization efforts, this property is listed #2 on Google for this keyword, just behind the Westmoor Club, generating healthy awareness that could lead to a sale.

Television:

Our listings are featured on Nantucket's local television station called Plum TV.  The show is done in a live magazine type format where our agents promote particular properties on-site live to a Nantucket audience. 

Direct Mailings:

Our extensive mailing list produces a highly qualified list of prospects. Your listing is promoted to these potential buyers through newsletters, brochures, seasonal postcards and market reports.

Photography:

Professional photography of your property ensures the highest quality reproduction in the various media uses.  We have a full-time, professional photographer who works personally with each residence's photos. Photos and Virtual Tours on our website allow access to tour your property from anywhere in the world.

Newspaper Advertising:

We advertise 52 weeks a year in the all Nantucket newspapers. Our Real Estate listings appear in the real estate sections every week.

Open Houses:

Our brokers conduct tours and open houses of your property on a regular basis for realtors and the public. JPFCO encourages each office to conduct their sales meetings at various listed properties, allowing our sales people to become even more familiar with your property's features.

Nantucket Board of Realtors:

All properties are included on the Multiple Listing Service computer program in which we have access to all properties that are currently on the market. In addition, each office submits a flyer announcing exciting property information which is distributed to all brokers and real estate companies throughout Nantucket on a weekly basis.