J Pepper Frazier Real Estate
How we market your house
Maximum exposure through the best online and traditional marketing methods possible.
Internet:
Having your property for sale and listing it on a professional, easy to use website is crucial. The JPFCO.com website is attractive, intuitive, reliable, fast, and user friendly. Each property has a custom web page that includes an interactive slide show photo tour. Listings are also used as a "Featured Property" on our home page, giving maximum exposure to over 10,000 active prospects visiting our website every month. Properties for sale are also added to the island listing service and placed in the regional database.
Search Engines:
The JPFCO.com website is ranked at the top of all search engines for every keyword related to Nantucket real estate. See an example from Google to learn more.
In addition, we find particular keywords specific to a property that could bring in buyers. For example, the Westmoor Club is an opportunistic keyword for one of our properties that abuts the club. Through our search optimization efforts, this property is listed #2 on Google for this keyword, just behind the Westmoor Club, generating healthy awareness that could lead to a sale.
PRINT MEDIA & MARKETING
Property brochures: JPFCO orders professionally created glossy listing brochures.
Photographs: Professional photographer will take exterior, aerial and interior photographs.
Direct mailings: Our extensive mailing list produces a highly qualified list of prospects. Listings are promoted to potential buyers through newsletters, brochures, seasonal postcards and market reports.
Inquirer and mirror: Full color property listing ads on a year-round basis.
Nantucket property news: Bi-weekly newspaper featuring all current properties for sale on Nantucket through the exclusive contract with LINK Nantucket. To view all past and current issues: http://www.nareb-online.com/
Nantucket property journal: Full color glossy publication featuring the best properties available on Nantucket printed quarterly. To view all past and current issues: http://www.nareb-online.com/
Hyannis airport: JPFCO has a large billboard and will distribute brochures.
INTERNET MARKETING
Website: The JPFCO website is intuitive, reliable, fast and user-friendly. It is frequently commented upon as the best in the business. In 2009 84% of all homebuyers found the property they purchased online.
Custom web page: JPFCO creates custom web pages for properties, including an interactive slide show photo tour.
Featured property: The JPFCO website has a "Featured Property" profile, giving maximum exposure to over 10,000 active prospects visiting our website each month.
Island wide listings: The JPFCO web-site displays all currently available sales listings.
Link Nantucket: The JPFCO website assists clients in signing up for access to LINK; Nantucket's multiple listing service.
Online newsletter: The JPFCO website has an online newsletter sent to thousands of clients twice a month with news and info on Nantucket and the Real Estate Market.
Blog: The JPFCO website has a Blog with resources, links, and articles about local Nantucket and national real estate issues.
Facebook page: JPFCO has a Facebook page updated weekly with information on theNantucket real estate market and properties for sale and rent. We have hundreds of fans with the number growing every day.
Nantucket.net: JPFCO advertises year round on this highly visited informational Nantucket website.
Search engine exposure: The JPFCO website is ranked at the top of all search engines. The search engines we employ and pay for top exposure are, Google, Yahoo, Msn, AOL, Netscape, Alta Vista, Lycos, Ask and more.
FACE TO FACE MARKETING
Open houses: Our brokers conduct tours and open houses of your property on a regular basis for the real estate community and the public.
Pounding the pavement: One of our most important tools-JPFCO agents use is word of mouth, they work their Rolodexes and get involved with activities that will help their clients as much as possible.
